The Apartment Market Isn’t Cooling—It’s Heating Up
By Daniel Kaufman Lately, a lot of folks have asked me the same question: Are we seeing signs that apartment demand is slowing down? My short answer: No. In fact, demand is stronger than ever. The numbers don’t lie. According to RealPage, Q1 2025 posted the highest first-quarter net absorption in over 25 years, with more than 138,000 units absorbed. CoStar puts the figure slightly lower at 128,000, calling it the second-best Q1 in the same time frame. Whether it’s #1 or #2 doesn’t really matter—what matters is that absorption this strong in Q1 is almost unheard of. For context, we typically expect this kind of leasing velocity in Q2 or Q3, when the market hits its seasonal stride. But this year, the demand hit early—and it hit hard. Where’s the demand coming from? All over. Texas remains red-hot, as expected, but strong leasing activity extended across the Sun Belt and into key metros on the East Coast, West Coast, and Midwest. The trailing-12-month absorption is now nearing 2021 level...