The Greatest Retail Empire in American History — Built, Neglected, and Looted
How Sears went from selling houses out of a catalog to five stores and a website — and how one hedge fund manager got rich watching it burn. Part One: The Company That Invented American Shopping Before Amazon. Before Walmart. Before the mall. There was Sears. In 1886, a Minnesota railroad station agent named Richard Sears bought a crate of watches a local jeweler didn’t want. He sold them to other station agents along the rail line. That was the spark. He moved to Chicago, hired a watchmaker named Alvah Roebuck, and by 1893 Sears, Roebuck and Company was open for business. The big idea wasn’t a store. It was a catalog. In an era when print media reigned supreme, Sears dominated the rural retail market through its massive catalog. Titled the Book of Bargains and later The Great Price Maker, the famous Sears catalog expanded in the 1890s from featuring watches and jewelry to including everything from buggies and bicycles to sporting goods and sewing machines. It educated millions of shop...