Hollywood Park Studios: LA’s Bold Play for the Future of Media

Olympics. Streaming. Studio space. All roads are pointing to Inglewood.

Los Angeles is betting big on its media roots—and real estate is once again the foundation. Billionaire developer and LA Rams owner Stan Kroenke is breaking ground on Hollywood Park Studios, a 12-acre production campus that fuses Olympic prestige with long-term entertainment upside, all steps from SoFi Stadium.


Part of the massive 300-acre Hollywood Park development, the studio project isn’t just about adding soundstages—it’s about anchoring an entire media, tech, and sports district in the heart of Inglewood. For developers and investors watching LA’s next act, this isn’t just a story about studios. It’s a story about transformation.


A Studio Designed for Global Spotlight


Here’s what’s coming to the SoFi Stadium campus:

  1. Five 18,000-square-foot soundstages
  2. An 80,000-square-foot office building for production and postproduction
  3. A mill facility for set construction and prop work
  4. Dedicated trailer and equipment infrastructure
  5. Parking for 1,100 vehicles

Architected by Gensler, with Clayco as GC, Pacific Edge managing development, and Guggenheim Investments backing the capital, the project is built for flexibility and longevity—even in a market wrestling with volatility.


Olympics First. Hollywood Forever.

The strategic move? Timing.

In 2028, Hollywood Park Studios will operate as the International Broadcast Center for the Los Angeles Olympics, placing global media attention right on Inglewood. After the Games, the space pivots into commercial studio use for film, television, and streaming companies.

It’s a bet that Olympic exposure, combined with a rebound in content production, will reignite LA’s studio market. Despite industry headwinds—on-location filming is down 22.4% YoY in LA, and soundstage occupancy has dipped from over 90% pre-strike to just 63%—developers like Kroenke are forging ahead, eyes on the long game.


A City Still Building for the Spotlight

Hollywood Park Studios joins a wave of studio development reshaping LA’s entertainment footprint:

  1. East End Studios: 16-stage campus rising in the Arts District
  2. Echelon Studios: Bardas and Bain’s $600M studio campus in Hollywood
  3. Television City: $1B modernization approved by LA City Council
  4. Warner Bros.: Wrapping a $500M renovation of its Burbank lot

And LA isn’t alone. Netflix has a 12-stage campus in the works in New Jersey. Hudson Pacific is developing studios on Manhattan’s West Side. Even Louisville is entering the chat with a new two-stage project.

Still, LA remains the creative capital—and investors know it. California legislators are proposing to expand the state’s Film & TV Tax Credit to $750M annually, while floating federal programs to incentivize U.S.-based production and discourage offshoring.


Why Inglewood?

Because Kroenke is building more than just studios. Hollywood Park already boasts SoFi Stadium, YouTube Theater, the NFL’s West Coast HQ, apartments, hotels, shopping, and open space. It’s not just a venue. It’s a vision.

Hollywood Park Studios will bring another high-value sector—media production—into the mix, creating new demand drivers for residential, retail, and hospitality within the district. Think Hudson Yards, but West Coast, Olympic-sized, and LA-specific.


Final Take

For developers and investors, Hollywood Park Studios isn’t just about what’s being filmed—it’s about what’s being built. A new economic engine for Inglewood. A platform for media innovation. And a signal that even amid uncertainty, Los Angeles is still the stage the world wants to be on.

Construction begins this June. The spotlight is coming. Are you ready?


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